Insight
- Understand your goals
- Find out what is actually going on
- Identify the biggest opportunities
Fractional CMO services
Senior marketing leadership.Real execution.Measurable impact.
Fractional CMO services for B2B scale-ups and high-growth companies. Strategy, execution and commercial focus, without the cost or commitment of a full-time CMO.
- Set the direction
- Unblock growth
- Align product, marketing and sales
- Build and execute the plan
- Prove what works
Fractional CMO for different stages
The right support for where you are on your journey.
Every business is different. We tailor our support to your stage, challenges and opportunities.
When a fractional CMO makes sense
You have the ambition. But need senior marketing leadership to make it happen.
We work with founders and leadership teams who know what they want to achieve, but need an experienced operator to set the strategy, align the teams and drive execution.
What we can own
From strategy to execution.
We work as an extension of your team, owning the marketing function that moves your business forward.
The commercial system
One commercial system, connected.
Senior GTM leadership is most useful when it connects the decisions that usually get split across different people, from route to market through to pipeline and the operating rhythm around them.
Operating rhythm
Turn the GTM plan into a weekly operating rhythm.
Strategy only becomes useful when the business has a repeatable way to see what is happening and make decisions.
01
See
Use a small set of commercial measures to understand what changed.
02
Diagnose
Separate a real constraint from noise or a one-off result.
03
Decide
Make the trade-off, set the priority and name the owner.
04
Act
Move the work forward rather than creating another deck.
05
Learn
Bring the result back into the next decision.
Our approach
From insight to impact.
No frameworks. No 40-slide decks. Work moves forward every week.
Momentum
- Set a clear plan and priorities
- Get the right initiatives moving
- Align your teams
- Remove blockers
Impact
- Measure what works
- Optimise and scale
- Keep the momentum going
- Deliver commercial outcomes
Proven experience
Real results from real businesses.
We have led marketing and GTM at global and mid-market businesses, including Vodafone Business, ADI Global, Distrelec and Travis Perkins. From new markets and product launches to scaling demand generation and reducing run costs, we focus on commercial outcomes, not vanity metrics.
3xIncrease in qualified pipelineB2B technology scale-up
60%Reduction in CACB2B cybersecurity business
10Markets launchedVodafone Business V-Hub
£690kAnnual savingsThrough AI and automation
Fractional CMO vs alternatives
A more flexible way to get senior marketing leadership.
| Criterion | Fractional CMO (CommView) | Full-time CMO | Agency |
|---|---|---|---|
| Strategic leadership | |||
| Hands-on execution | |||
| Commercial focus | |||
| Flexible and scalable | |||
| Lower cost and lower risk |
Frequently asked questions
Common questions.
What is a fractional CMO?
A fractional CMO gives a business access to senior marketing leadership for part of the time and for as long as the role is useful. The work can include positioning, ICP, go-to-market strategy, demand generation, pipeline, measurement and sales alignment. Sometimes the problem sits inside marketing; sometimes marketing is where a product, proposition or operating problem becomes visible.
How is a fractional CMO different from an agency?
An agency usually delivers a defined scope of work. A fractional CMO takes senior responsibility for the commercial marketing decisions and stays accountable for joining the work together, bringing the right specialist operators around the problem where they are needed rather than delivering a single service.
When does a fractional CMO make sense?
When the business needs CMO-level decisions now but does not yet need, or is not yet ready for, a permanent executive. That often applies when founders are still carrying senior marketing decisions, when growth has slowed and more activity is not fixing it, or when GTM investment is increasing without enough confidence in where it should go. If the leadership is already in place and the real gap is delivery capacity, CMO Support is the better fit.
What does CommView typically work on?
Engagements are shaped around the business problem rather than a generic list. Depending on the situation we can own positioning and ICP, go-to-market, growth and demand, pipeline and sales alignment, measurement and investment, and the team and operating rhythm.
Can you work with our existing team?
Yes. We give internal teams and specialist partners clearer priorities, decisions and accountability, and bring in specialist operators across GTM, Growth, Product and Operational AI where the problem requires them, rather than replacing good people.
How long do engagements usually last?
It depends on the problem and the stage. The objective is not to keep a fractional role forever. It is to give the business the leadership it needs for the stage it is in, and to agree the scope and expected outcomes before the work starts.
Senior marketing leadership, shaped around your problem.
Tell us what is getting in the way and we will work out what the engagement needs.