Insight
- Understand your market, customers and growth blockers
- Assess what's working and not
- Identify the biggest opportunities
Fractional CMO for scale-ups
Reignite growth.Align your teams.Move to the next stage.
Fractional CMO support for B2B scale-ups that have product-market fit but need senior marketing leadership to drive the next stage of growth.
- Rebuild demand generation
- Align product, marketing and sales
- Improve pipeline and conversion
- Scale marketing operations
- Drive measurable growth
The scale-up reality
You've made progress. Now growth has flattened.
You have a strong product, customers and revenue. But growth is slower, competition is stronger and GTM is more complex. You need clearer focus, better execution and senior marketing leadership to get to the next stage.
What we bring
Experienced marketing leadership to unlock your next stage of growth.
We work as an extension of your leadership team, setting the strategy, aligning your teams and driving execution across demand generation, product marketing, content and operations.
Our approach
From insight to impact.
A practical, hands-on approach designed for scale-up speed.
Momentum
- Set a clear plan and priorities
- Get key initiatives moving
- Align your teams
- Remove blockers
Impact
- Measure what works
- Optimise and scale
- Keep the momentum going
- Deliver commercial outcomes
Typical use cases
Where we help scale-ups most.
Proven results
Real impact for B2B scale-ups.
We have helped scale-ups across the UK and Europe build demand, strengthen B2B lead generation, enter new markets and improve pipeline and conversion through clearer positioning, better execution and smarter use of AI and automation.
3xIncrease in qualified pipelineB2B technology scale-up
60%Reduction in CACB2B cybersecurity business
10Markets launchedVodafone Business V-Hub
£690kAnnual savingsThrough AI and automation
Fractional CMO vs alternatives
A more flexible way to get senior marketing leadership.
| Criterion | Fractional CMO (CommView) | Full-time CMO | Agency |
|---|---|---|---|
| Strategic leadership | |||
| Hands-on execution | |||
| Commercial focus | |||
| Flexible and scalable | |||
| Lower cost and lower risk |
Frequently asked questions
Common questions.
At what ARR does a scale-up typically need a fractional CMO?
ARR alone is a poor trigger. The stronger signal is that GTM decisions have become strategically important, the existing team needs senior leadership, and a permanent CMO is either premature or unnecessarily rigid. A scale-up can reach that point at very different revenue levels depending on market, sales motion and team.
Fractional CMO or promoting our existing marketing lead?
Promote the internal lead when they are ready to own the strategic, commercial and organisational parts of the role, not simply because they know the company. A fractional CMO can also work alongside that person, giving them support and experience while the business tests what the senior role actually needs to become.
How long does a typical scale-up engagement last?
It depends on the constraint. A focused GTM problem can be addressed over a shorter engagement, while embedded leadership usually lasts longer because decisions, execution and measurement need to run through several cycles. We define the outcome and working rhythm first rather than selling a fixed-duration fractional CMO package.
Find the constraint before adding more marketing.
If growth has flattened, start with what is actually happening rather than another campaign.