Insight
Find out what's actually going on.
We look at the customer, data, product, proposition, pipeline, channels, systems and people to understand where growth is getting stuck.
GTM LEADERSHIP
B2B Go-to-Market Strategy& GTM Leadership
Your product works. Why isn't growth following?
You don't need another GTM framework. CommView works across Product, Marketing and Sales to understand what's getting in the way of growth, fix it and build a go-to-market model around how your customers actually buy.
Vodafone Business
ADI Global
Distrelec
Travis Perkins
The challenge
When your go-to-marketstrategy isn't delivering
Most GTM problems don't sit neatly inside one team.
Marketing generates leads, but Sales says they're poor. Sales is having conversations, but deals aren't moving. The product is strong, but customers don't immediately understand why they should choose it. A new market launches, but the playbook that worked before doesn't travel.
Or perhaps growth has simply flattened and nobody can quite agree why.
These aren't always Marketing problems or Sales problems. They're often symptoms of something breaking across the go-to-market system.
The bigger picture
Go-to-market leadershipacross the wholecommercial journey
A go-to-market strategy isn't a marketing plan.
It connects who you're selling to, the problem you're solving, how you position the product, where customers discover you, how they evaluate you, what Sales needs to convert them and what happens after they buy.
That's why we work across Product, Marketing and Sales, rather than optimising one function in isolation.
The aim isn't more activity.
Product → Market → Customer → Revenue
That we do
B2B go-to-market strategybuilt around how your customers buy
There's no standard CommView GTM playbook because there shouldn't be one.
We start with the business, the product and the customer, then work out what needs to change.
01
Market & ICP
Identify the customers worth pursuing, understand where the strongest opportunities sit and focus resources on the segments most likely to buy.
02
Positioning & Proposition
Turn product capability into a proposition built around the outcomes customers actually care about.
03
Discovery & Demand
Map how customers really discover, research and buy, then determine the channels and motions that should support it.
04
Evaluation
Look at where demand comes from, how it converts, where money is being wasted and what genuinely drives pipeline and revenue.
05
Sales & Conversion
Connect positioning, insight and buying behaviour into the messaging, proof and commercial context Sales needs to win.
06
Customer & Growth
Connect Product and commercial teams around the launch, route to market and feedback needed to scale into new markets.
GTM systems, data & AI
Your CRM, marketing technology and AI should support the commercial model, not dictate it.
We look at the data, tooling, automation, measurement and workflows behind GTM and identify where technology can remove friction, improve decisions and create leverage across the whole journey.
The difference
Product, Marketing and Salesneed one GTM model
A lot of businesses don't have a lead problem. They have a gap problem.
A gap between what Product has built and what Marketing is saying. A gap between the leads Marketing generates and the opportunities Sales wants. A gap between what customers care about and what the business thinks they care about. And increasingly, a gap between how the company sells and how customers actually buy.
CommView works across those gaps. We bring together customer insight, product thinking, positioning, demand, sales, data and technology so the commercial journey works as one system rather than a collection of functions.
One system, not a collection of functions.
How we work
Go-to-market consultingthat gets implemented
You don't need six months of discovery followed by a 40-slide strategy deck.
Our work moves through three stages.
Momentum
Get something moving.
We prioritise what matters, make changes and put ideas into the market quickly enough to learn from them.
Impact
Prove it made a difference.
We measure what changed, what worked and where to go next.
From Insight to Impact.
No frameworks for the sake of frameworks. No recommendations that sit in a folder. Work moves forward every week.
Real-world experience
B2B GTM experience fromstrategy through to execution
CommView brings experience across Product, digital, demand generation, ecommerce and go-to-market in complex B2B organisations.
That includes taking a B2B proposition from 2 to 10 markets, generating 6,000+ marketing-qualified leads and 1,000+ sales-qualified leads, contributing to £3m in marketing-influenced pipeline, and working across the product, technology and commercial systems supporting the customer journey.
We've worked across businesses including Vodafone Business, ADI Global, Distrelec and Travis Perkins, giving us experience of GTM from both sides: building the strategy and dealing with what happens when it meets the real organisation.
Which do you need?
Do you need GTM Leadershipor a Fractional CMO?
They're related, but they're not the same thing.
Sometimes the answer is one. Sometimes it's a combination.
GTM Leadership
- For businesses that need to improve how the company takes a product to market.
- The problem may cross Product, Marketing, Sales, customer journey, positioning, systems or commercial strategy.
Fractional CMO
- For businesses that specifically need experienced leadership of the Marketing function without hiring a full-time CMO.
- Explore Fractional CMO
Who it's for
Go-to-market supportfor B2B scale-ups
CommView is built for B2B businesses that have moved beyond proving the product but haven't yet built the commercial machine of a large organisation.
You may have customers, a team and a product that works, but growth has become harder.
You don't necessarily need another agency. You need someone who can get inside the business, work across functions and help work out what needs to change next.
FAQ
B2B go-to-marketstrategy FAQs
What is a B2B go-to-market strategy?
A B2B go-to-market strategy defines how a business takes its product or service to the right customers and turns demand into revenue. It connects the target market, ICP, positioning, proposition, buyer journey, channels, Sales motion, customer experience and measurement rather than treating each as a separate activity.
What does a GTM consultant do?
A GTM consultant helps identify why a company's current route to market isn't producing the expected results and works with the business to improve it. Depending on the problem, that can involve customer research, ICP and segmentation, positioning, demand generation, sales enablement, product launches, commercial processes, technology and measurement.
When should we review our go-to-market strategy?
Common triggers include slowing growth, poor lead-to-sale conversion, entering a new market, launching a new product, changing buyer behaviour, increasing acquisition costs or persistent disagreement between Product, Marketing and Sales about where the problem sits.
What's the difference between GTM strategy and marketing strategy?
Marketing strategy is one part of go-to-market. GTM is broader. It connects the product and proposition with Marketing, Sales, routes to market, buyer behaviour and the commercial process required to acquire and grow customers.
Can CommView help implement the GTM strategy?
Yes. CommView isn't designed around producing a strategy and handing it back to the business. We can work alongside your existing teams and partners to turn the priorities into actual changes, test them and measure the impact.
Do you replace our existing marketing or sales agencies?
Not necessarily. If you've already got good specialist partners, we'd rather make them more effective. CommView can provide the strategic and commercial layer across internal teams and external partners, helping make sure everyone is working towards the same outcomes.
Let's talk
Something isn't working in your GTM.
Maybe you know exactly what it is. Maybe Marketing, Sales and Product all have different answers.
Either way, we'll start by finding out what's actually going on.
Insight.
Momentum.
Impact.