What we do
Four services. Usually you need more than one.
A growth problem rarely sits neatly inside Marketing.
Sales might say the leads are wrong. Marketing might say the positioning isn't landing. Customers might be choosing a competitor for reasons nobody expected. The product might be solving the right problem for the wrong customer. Or the team might be spending hours every week doing work that could be automated.
That's why our B2B consulting services span GTM Leadership, Growth, Product and Operational AI. Not because every business needs all four. Because you shouldn't have to diagnose the problem before you ask for help.
B2B specialists
for scale-ups.
A broader perspective
Why we don't split growth problems neatly
Businesses tend to organise themselves into functions. Customers don't experience them that way.
A positioning problem can show up as poor lead quality.
A product problem can show up as low conversion.
A sales hand-off problem can make Marketing look ineffective.
A weak ICP can waste money across paid media, content, sales and product development at the same time.
And automating a broken process doesn't fix it. It just makes the broken process run faster.
So we look across the business before deciding what needs to change.
Sometimes the answer sits squarely inside one of our four services. Often it crosses two or three.
The problem determines the work. Not the other way around.
01 GTM Leadership
How do we actually reach and win these customers?
You can have a good product, a capable sales team and plenty of marketing activity and still struggle to turn any of it into predictable growth. Usually there's something underneath it.
That's where our GTM Leadership work starts.
We can tackle a defined problem or work inside the business as a fractional CMO, taking responsibility for the commercial system rather than standing outside it giving advice.
- Positioning
- Ideal Customer Profile
- Routes to market
- Pipeline
- Sales hand-off
- Operating rhythm
02 Growth
Why isn't the marketing producing more growth?
“Marketing isn't working” can mean almost anything.
Those are different problems, so our B2B growth marketing work begins by following the journey from discovery to revenue and finding where it's breaking down.
If you don't need more leads at all, we'll tell you.
- SEO
- Answer Engine Optimisation (AEO)
- B2B lead generation
- Demand generation
- Paid media
- Content marketing
- Conversion optimisation
03 Product
Build the right thing. Or fix what you've built.
A roadmap full of features isn't a product strategy. Neither is building whatever the loudest customer asked for last week.
Product decisions start with understanding the problem you're solving, who you're solving it for and why solving it matters enough for someone to change their behaviour or pay for it.
- Product strategy consulting
- Fractional CPO
- Product discovery
- MVP scoping and delivery
- Roadmap and prioritisation
04 Operational AI
Where can AI actually take cost out and make us faster?
There are plenty of places you could use AI. The better question is where people are repeatedly spending time, money or attention on work that technology can now do faster, cheaper or more consistently.
If AI earns its place, we use it. If it doesn't, we don't.
- AI workflow automation
- AI automation consulting
- AI implementation
- Generative AI
- AI transformation
Not sure which service you need?
You don't need to be.
Often you just know that something isn't working as well as it should. The CommView Business Diagnostic looks across GTM Leadership, Growth, Product and Operational AI to identify strengths, weaknesses, blind spots and where we'd investigate first.
FAQ
Frequently asked questions
Straight answers to common questions about our B2B consulting services.
What does a B2B consultant actually do?
A good B2B consultant helps you work out what is actually holding the business back, then helps fix it. That means diagnosing the real problem before prescribing a solution, making the commercial decisions with you and staying close to the work as it happens rather than handing over a document and leaving.
What B2B consulting services does CommView provide?
CommView works across four connected areas: GTM Leadership, Growth, Product and Operational AI. Most engagements use more than one, because business problems rarely sit inside a single function. We start from the problem rather than the service, then bring the right combination of the four to solve it.
Do I need to know which service I need before contacting you?
No. You do not need to diagnose the problem before asking for help. If you know growth has slowed, the marketing is not landing or the team is stretched, that is enough to start. We work out where the constraint sits and what is worth looking at first.
Does CommView only provide strategy?
No. Strategy and execution stay connected. The person helping make the strategic decision stays close enough to the work to see whether it is working and to change course if it is not. Where a problem needs deeper specialist expertise, we bring the right specialist into the work.
Can CommView work alongside our existing team?
Yes. We can work alongside your internal marketing, sales, product and technology teams, as well as existing agencies and specialist partners. Often the most useful thing we do is connect the work across those functions so everyone is solving the same problem and moving towards the same outcome.